Marketing

The area of Marketing is steadily increasing in complexity and multifaceted nature. Rapidly changing customer needs as well as the evolution and growth of communication channels lead to the necessity of looking at individual marketing areas in a coherent manner. Whether in projects that are geared towards a specific subarea or in the optimal interaction of the 7 P’s – a successful combination results in synergy effects so that a set goal can be achieved in the best possible way.

At HPP we use our enthusiasm for marketing to apply creativity and competence for developing future-oriented marketing strategies and concepts for your company. The combination ofanalytical and in-depth customer knowledge enables our consultants to holistically view current challenges to generate growth for your business.



Service portfolio

  • Product
  • Price
  • Place
  • Promotion
  • People
  • Physical evidence
  • Processes
  • Market and competition
  • Brand communication
  • Branding
  • CRM
  • Customer Journey / Touchpoints
  • Customer segmentation
  • Trends / Future scenarios
  • Optimization processes

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CONTACT

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References

Development of brand image

To ensure a consistent 3D brand image around the world, we have developed a fully filled brand mission statement for a automotive manufacturer.

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Expansion of dealer network

As project manager, we supported the expansion of the dealer network of a cable network operator so that six new retail shops could be completed on schedule.

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New workshop format for older vehicles

For a car manufacturer, we conceptually developed a new workshop format for older vehicles and rolled it out in 20 markets.

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Introduction of an integrated IT after-sales platform

We implemented the project management for the introduction of an integrated IT after-sales platform at two pilot dealers in China.

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TV full digitization

We piloted the TV full digitization of a cable network provider and then rolled it out.

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Development fair concept

For our customer from the telecommunications industry, we have developed an innovative trade fair concept.

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Strategic realignment of an industry leading event

We have strategically and conceptually realigned a leading European industry leading event for the organizing German trade association.

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Sales increase in Retail

We have developed a program of measures aimed at increasing the sales of accessories and collections in retail and preparing for their implementation.

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Pricing for service contracts

We have developed a pricing strategy for service contracts for a car manufacturer and implemented them in an operable pricing tool.

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