Development of brand images

To ensure a consistent 3D brand image around the world, we have developed a fully filled brand mission statement for a car manufacturer.

Initial situation and objectives

  • Different buildings in retail, but also at events, make it difficult to create a consistent image of the brand at the customer
  • In the field the customer would like to further expand his competitiveness
  • The goal was therefore to ensure a consistent 3D brand presence across all physical structures in the future


  • Definition and structuring of all components that the general policy must consider (including brand management, design principles, design element, color worlds)
  • The basis for this was the brand and the effect to be achieved by the customer
  • Organization and implementation of workshops with, for example, external experts from research (inter alia on color worlds and their effect on people), as well as agencies for the content development and filling of defined components


  • Fully filled mission statement for implementation in retail formats and events
  • Contribution to the topic of brand positioning (including transfer of the meaning of brand principles to retail)