Telecommunications

Current technological developments, new business models and changing user habits are affecting all players in the telecommunications industry. In particular, network operators need to transform from mere utility providers into broad entertainment and telecommunications providers. At the same time, the existing business model must be secured in a rapidly changing environment. Digitization, innovation pressure, ever shorter product cycles and decreasing customer loyalty require a better understanding of customer needs and a focus on all corporate activities for an excellent customer experience. The customer-oriented optimization of business processes along the customer journey is therefore a key success factor in exceeding customer expectations. Because the following applies: customer centricity is the key to market success.

Through the successful implementation of over 500 telecommunications projects, we have extensive experience and industry-specific knowledge. The spectrum of our projects covers all value added steps and core processes of our customers. In doing so, we were particularly active in the areas of strategy development, business process simulation, sales management, CRM / customer loyalty, price, product and churn management as well as migration and integration projects.

From analysis to strategy and concept development to implementation, we accompany our customers throughout all project phases. For this we use a strong set of tools for the market, customer and competition analyses. For the strategy and concept phase, we can also rely on proven approaches for the development and evaluation of strategic scenarios and business models. By implementing a large part of our projects in practice, we also know the challenges



Your contact person:

André Köhler | Managing Director

+49 (0) 69 66 88 521

 

„For companies in the telecommunications market it is a fundamental requirement for success to know customer expectations and to exceed them with excellent offers as well as functioning processes.”

Service portfolio

  • Market, customer and contract analyses
  • Business mergers / acquisitions
  • Post-merger management
  • Market, competition and growth strategies
  • Marketing Mix (4P, 7P)
  • Harmonization of brand and product portfolio
  • Hormonization of prices
  • Pricing strategies / concepts, pricing models and pricing tools
  • Complex price adjustment logics
  • Process development and optimization
  • Technology implementation
  • Go-live support
  • New / digital services and products
  • Project / portfolio management
  • Churn management and customer win-back
  • Requirements management

References

Introduction of digital cable connections

HPP has successfully supported a leading German cable operator during the introduction of digital cable connection

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Implementation of a nationwide pricing model

We planned and successfully implemented the price adjustment for a cable provider.

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Process optimization along the customer journey

Through process optimization along the customer journey, we were able to increase customer satisfaction measurably.

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PMO in the merger of cable network providers

As part of a project management office, we supported the merger of cable network operators and successfully implemented the merger of the companies within the set timeframe.

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Market launch of a product innovation

We supported the introduction of a product innovation in the field of home entertainment by providing multi-country, multi-year project management.

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Optimization of customer loyalty

For a mobile service provider, we have developed a business and marketing strategy to optimize customer loyalty.

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Churn Management

By analyzing trends and patterns, we were able to identify customers who were willing to switch early on and reduce the cancellation rate with special offers.

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Optimization of sales organization

Through procedural and structural optimization of the sales organization of a German telecommunications provider, we were able to increase efficiency and effectiveness.

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Optimization of core processes

In the run-up to the merger of two network-bound media service providers, we optimized the core processes.

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