Industry and mid tier
Whether a large industrial group or a medium-sized family business, they all operate in a volatile competitive environment because megatrends such as digitization and globalization result in a shift and reorganization of entire value chains. This leads to increasing pressure from innovation and competition as well as changing customer requirements. Customers expect a broad product range with the highest possible degree of customization up to batch size one.
In order to stay competitive in a global environment, companies need to take advantage of the opportunities of Industry 4.0 and the Internet of Things (IoT). We help our clients to constantly optimize their own strategies and processes and their business models in order to succeed in this disruptive environment.
From analysis through the development of sales and marketing strategies and concepts across all sales channels to implementation or rollout, we accompany our customers through all project phases. For example, we have a strong set of tools for market, customer, competitive and internal strengths-weaknesses analyses. The same applies to the strategy and concept phase, for which we can, for example, rely on proven approaches for the development and evaluation of strategic scenarios and business models. By implementing a large part of our projects in practice, we also know the challenges and requirements at the various distribution levels and know what can be put into practice.
- Market, customer and competition analyses
- Distribution channel analysis
- (New) Business Development, business plans / simulations
- Development and set-up of new markets
- Business mergers / acquisitions
- Post-merger management
- Market, competition and growth strategies
- Competence and technology strategies
- Brand positioning / management
- Marketing-Mix (4P, 7P)
- Pricing stratgies / concepts, pricing models and pricing tools
- Process development and optimization
- Lean Management
- Innovation management
- Make-or-buy reviews
- Piloting and rollout management
In order to exploit existing market potential, we have developed a sales strategy for a stainless-steel manufacturer and derived a plan of action for operative market development.
To expand the business of a medium-sized logistics service provider, we evaluated relevant market segments and defined a market development strategy.