Introduction of an integrated IT after-sales platform

We implemented the project management for the introduction of an integrated IT after-sales platform for pilot dealers in China.

Initial situation and objectives

  • Increasing digitization in the automotive industry is also increasingly taking place in after-sales, due to wireless data retrieval of vehicle status
  • Previous after-sales systems in retail are partly independent and without direct data exchange of relevant customer and vehicle data
  • The introduction of new and inclusive after-sales systems in the Chinese market requires rapid piloting and gap analysis to meet market size and specifics
  • Cultural, process-related and customer-specific market specifics require a continuous bilateral exchange between HQ and national company for the successful implementation of the IT after-sales platform


  • Establish proactive project management by developing a detailed project plan and assigning work packages and responsibilities (PMO)
  • Local dealer support, supported by regular telephone conferences with IT support from the German headquarters, as well as experts from the Chinese national company
  • Execution of training and coaching of the project participants in all sales levels
  • Continuous reporting on project progress


  • Successful completion of the pilot, considering market specifics
  • Documentation of relevant requirements for adaptation to the market-specific processes
  • Preparation of nationwide market launch by establishing internal processes and adapting HQ documents