Brand Management

Successful brands demonstrably contribute to the prosperity of a company and protect against business risks. Increased demand and the willingness to pay a premium price are just a few advantages resulting from successful brand management. However, this requires a consistent 360° branding approach. This is becoming increasingly important, especially against the background of cross-market brand presence and the increase of customer touchpoints.

HPP advises its clients on strategic issues of brand management as well as operative issues. In numerous projects ranging from brand positioning tooptimization and controlling of the current brand image, HPP has developed a comprehensive expertise in brand management. This is how we help our clients build their brands consistently, manage them efficiently and control them.

service portfolio

  • Brand positioning
  • Brand repositioning
  • Brand communication
  • Branding
  • Brand controlling
  • Brand architecture
  • Brand growth
  • Brand extensions


Do you have any questions or would you like to contact us?

We are looking forward to receiving your inquiry by telephone +49 (0) 69 66 88 500
or by e-mail


Development of brand image

To ensure a consistent 3D brand image around the world, we have developed a fully filled brand mission statement for a car manufacturer.

Learn more

Rollout of a new premium brand design

For a premium automotive manufacturer, we are accompanying the worldwide rollout of the new brand design in brand and exterior marking.

Learn more

Umbrella brand for digital services

For a German automotive manufacturer, we have developed a new umbrella brand for the marketing of digital services and derived the brand identity.

Learn more