Business Development

To ensure competitiveness, business development is one of the central strategic tasks of a company. It involves the further development of existing as well as the conquest of new business segments – from within the company or through mergers & acquisitions.

To help you achieve your growth and value enhancement goals, we conduct in-depth analyses of the market environment, potential and existing customers, and identify trends. Derived from the results, we develop a strategic concept and deduct specific recommendations for action. For example, in the case of a merger with or integration of another company, we support you in the harmonization of IT and processes, in change management, and in customer communication. With our enthusiasm and expertise for the advancement of your company we prepare you for the future.

Service portfolio

  • Market, customer and competition analyses
  • Potential analysis
  • Future scenarios
  • Business plans
  • Investment controlling
  • Competence and technology strategies
  • Make-or-buy reviews
  • Innovation management
  • Development support
  • Process optimization (customer contact, added value)
  • New business segments
  • Development and set-up of new markets
  • New / digital services and products
  • Growth strategies
  • Market strategies
  • Business combinations and acquisitions
  • Post-merger management
  • Integration approaches
  • Change management
  • Communication and reporting systems
  • Harmonization of the brand and product portfolio
  • Harmonization of prices
  • Customer communication


Do you have any questions or would you like to contact us?

We are looking forward to receiving your inquiry by telephone +49 (0) 69 66 88 500
or by e-mail

Development of a market development strategy

For a German tool manufacturer, we have developed a market development strategy and identified trends and potentials.

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Definition of a marketing and sales concept

For an automotive supplier of communications components and systems, we identified new market segments and defined a marketing and sales concept.

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Business expansion steel industry

For a steel company, we analyzed new business areas and conveyed concrete sales leads.

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Market development strategy for logistics service providers

To expand the business of a medium-sized logistics service provider, we evaluated relevant market segments and defined a market development strategy.

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Construction of new business areas

For the world market leader in a subsegment of the stainless-steel market, we have identified new business areas and derived a marketing, marketing and sales strategy.

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New Business Development Acid Chlorides

We have developed new business fields for the manufacturer of fatty acid chlorides.

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Market Potential and New Business Development for Technology Patents

For a company in the chemical industry, we have estimated market potential and developed marketing approaches.

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Optimization of customer loyalty

For a mobile service provider, we have developed a business and marketing strategy to optimize customer loyalty.

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Market development strategy for an automotive supplier

We have developed a strategy to address new market segments with existing technology and product know-how for an automotive supplier of electromechanical components and systems.

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