Business Intelligence

A prerequisite for growth is the comprehensive understanding of the market and the ability to recognize and satisfy customer needs, to forecast trends and to know your own strengths and weaknesses compared to competitors. The basis for this is the targeted analysis of the available data which provides you with the information and insights you need to make informed decisions. Use the power of data , to add value for your customers and therefore your business – HPP supports you with this.

Due to the excellent methodical competence of our consultants, the substantiated, detailed analysis has been part of our daily work for more than 20 years From market analysis and customer segment analysis to competitive analysis, HPP has extensive expertise. Hence, we were able to lay the foundation of success for a large number of customers.

Service portfolio

  • Market research / survey
  • Benchmark analysis
  • Conjoint analysis
  • Evaluation of technology / innovations
  • Stakeholder analysis
  • Trend analysis
  • SWOT
  • Fit / GAP analysis
  • Market analysis
  • Customer analysis
  • Competitive analysis
  • Distribution channel analysis
  • Termination analysis
  • Systems analysis
  • Price analysis
  • Infrastructure analysis
  • Data analysis
  • Contract analysis
  • Performance Analysis

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Do you have any questions or would you like to contact us?

We are looking forward to receiving your inquiry by telephone +49 (0) 69 66 88 500
or by e-mail


Sales increase in retail

We have developed a program of measures aimed at increasing the sales of accessories and collections in retail and preparing for their implementation.

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Competitor study PoS standards

We have developed a comprehensive competitive study to capture point-of-sales standards in competitors’ truck networks.

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Feasibility study and analysis of price readiness

We have analyzed whether patenting and subsequent introduction of 22.5 ” brake writing makes sense. In addition, effects on customer satisfaction were considered and recommendations for action derived.

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Market development strategy for logistics service providers

To expand the business of a medium-sized logistics service provider, we evaluated relevant market segments and defined a market development strategy.

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Analysis of customer satisfaction after M & A

After an M & A in the telecommunications industry, we conduct a customer satisfaction analysis and recommendations for action.

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Churn Management

By analyzing trends and patterns, we were able to identify customers who were ready to change at an early stage and reduce the termination rate with special offers.

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