Establish a new area of business

To reduce dependency on existing business, we have identified new divisions for a chemical company and defined innovation strategies and action plans.

Starting position and objective

  • A chemical company is looking for a new business area to reduce its strategic dependence on the existing business
  • Requirements: High degree of innovation with high market potential, synergies with existing business in the areas of sourcing / value chain, production / processes and related fields of application


  • Outside in: Analysis of megatrends, topics and innovations and subsequent derivation of innovation fields, e.g. Digitization, print digitizing, printing inks / additives, additives for digital ceramic printing
  • Inside out: R & D projects, ideas, proposals, brain storm sessions


  • Innovation strategies and action plans for a number of project proposals
  • Implementation support / project management