To reduce dependency on existing business, we have identified new divisions for a chemical company and defined innovation strategies and action plans.
Starting position and objective
- A chemical company is looking for a new business area to reduce its strategic dependence on the existing business
- Requirements: High degree of innovation with high market potential, synergies with existing business in the areas of sourcing / value chain, production / processes and related fields of application
- Outside in: Analysis of megatrends, topics and innovations and subsequent derivation of innovation fields, e.g. Digitization, print digitizing, printing inks / additives, additives for digital ceramic printing
- Inside out: R & D projects, ideas, proposals, brain storm sessions
- Innovation strategies and action plans for a number of project proposals
- Implementation support / project management