Development of a market development strategy

For a German tool manufacturer, we developed a market development strategy and identified trends and potentials.

Initial situation and objectives

  • Tool manufacturers from the crimp technology sector with high innovation and quality standards
  • Identification of new sales markets (currently mainly Germany and Europe), market segments (automotive and other segments) and market potential in demand
  • Identification of new trends/further product developments for the application area of crimp technology requested


  • Prioritisation of the industrial target segments through joint workshops (HPP & Customer) geographical focus of the market analysis according to agreement
  • Carrying out market analyses in the industrial areas of photovoltaics, wind energy and switchgear
  • 360° feedback from vehicle manufacturers, tool wholesalers and manufacturers


  • Development of a holistic market development strategy, concrete assessment of HPP on future market developments in terms of product, price, segment, location and technology
  • Mediation of new, additional sales potentials
  • New price, product and segment potentials in the automotive and industrial sectors (focus: photovoltaics) were identified