Market potential and new business development for technology patents

For a company in the chemical industry, we have estimated market potential and developed marketing approaches.

Initial situation and objectives

  • Cellulose digestion process with ethanolamine
  • Short-chain epoxides by direct oxidation
  • Nanoparticles as a polymer additive for improving the impact resistance
  • Diazonium salts in custom manufacturing syntheses
  • Market study agrochemicals and fertilizers worldwide
  • Phosphane catalyst in custom manufacturing


  • Introduction in technology, patents, alternative technologies, processes
  • Conducting secondary research and expert interviews


  • Estimation of market potential
  • Development of marketing approaches, Road Map