Introduction of digital cable connections

HPP has successfully supported a leading German cable operator during the introduction of digital cable connection

Starting position and objective

  • A leading German cable operator asked HPP for support in the initial introduction of digital program packages to the German cable network


  • In the first step, HPP carried out a potential analysis and profitability calculation
  • Afterwards, the final program packages and the respective content mix were defined per program package
  • On behalf of our customer, the consulting team negotiated with content providers and, in this context, examined the technical feasibility of the program feed
  • In close collaboration with the customer, pricing and communication strategies for market introduction and operational processes were developed for example a logistics process for a successful marketing
  • In addition, negotiations with cooperation partners were conducted to increase market penetration aftermarket launch


  • Our customer successfully introduced the digital cable connection as the first cable network operator into the German cable network