We have strategically realigned the After-Sales strategy of a leading automotive manufacturer given the fact of increasing importance of new technologies.
Initial situation and objectives
- New technologies will significantly affect the future of the automotive industry (e.g., digitization, connectivity, electromobility, smart mobility, etc.)
- In order to ensure that the after-sales segment is competitive in the future too, strategic directions will be defined, and important topics prioritized with the help of a realignment of the after-sales strategy
- The project organization will be restructured with the help of the new after-sales strategy in order to implement important projects quickly and efficiently
Approach
- Implementation of an internal project analysis of the after-sales area as well as a market and trend analysis to identify future after-sales key drivers
- Develop a new forward-looking vision and mission, and set measurable goals and strategic directions
- Identification of other possible projects (white spots) and prioritization of strategic core issues
- Restructuring the after-sales project organization
- Development of an implementation / control and change management approach
Results
- After-sales strategy developed, and internal and external communication package is created
- Project restructuring and prioritization of key issues
- Recommendation for the (re-) organizational structure of the after-sales area worked out