For a special electrolysis technology for the radical production of O2/O3, we have developed business field strategies for various applications.
Initial situation and objectives
- The client develops processes, technologies and electrolysis cells for the direct production of oxidizing agents with a wide range of applications.
- Business approaches, strategies and measures should be further developed and elaborated for four applications
Approach
- Comprehensive training in customer technology, applications, competing technologies and technical and economic evaluation
- Secondary and primary analyses including user interviews, customer visits, trade fairs, publications, etc.
Results
- Derivation of a market entry strategy for aftertreatment of municipal wastewater with radiocales/O2 including estimation of the market potential, contacts to opinion leaders and development of an action plan
- Development of business field strategies for three further fields of application