Business segment strategies for O2–electrolysis

For a special electrolysis technology for the radical production of O2/O3, we have developed business field strategies for various applications.

Initial situation and objectives

  • The client develops processes, technologies and electrolysis cells for the direct production of oxidizing agents with a wide range of applications.
  • Business approaches, strategies and measures should be further developed and elaborated for four applications


  • Comprehensive training in customer technology, applications, competing technologies and technical and economic evaluation
  • Secondary and primary analyses including user interviews, customer visits, trade fairs, publications, etc.


  • Derivation of a market entry strategy for aftertreatment of municipal wastewater with radiocales/O2 including estimation of the market potential, contacts to opinion leaders and development of an action plan
  • Development of business field strategies for three further fields of application