{"id":10373,"date":"2018-03-25T08:57:10","date_gmt":"2018-03-25T08:57:10","guid":{"rendered":"http:\/\/hpp-consulting.paul\/?page_id=10373"},"modified":"2019-10-01T13:02:00","modified_gmt":"2019-10-01T13:02:00","slug":"brand-management-en","status":"publish","type":"page","link":"https:\/\/www.hpp-consulting.de\/en\/expertise\/brand-management-en\/","title":{"rendered":"Brand Management"},"content":{"rendered":"<div id=\"pl-10373\" class=\"panel-layout\"><div id=\"pg-10373-0\" class=\"panel-grid panel-has-style\"><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-10373-0\" style=\"padding: 0px 0; \" data-stretch-type=\"full-stretched\" data-overlay=\"true\" data-overlay-color=\"#000000\"><div id=\"pgc-10373-0-0\" class=\"panel-grid-cell\"><div id=\"panel-10373-0-0-0\" class=\"so-panel widget widget_soliloquy soliloquy panel-first-child panel-last-child\" data-index=\"0\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10373-0-0-0\"><div class=\"soliloquy-outer-container\" data-soliloquy-loaded=\"0\"><div aria-live=\"polite\" id=\"soliloquy-container-12944\" class=\"soliloquy-container soliloquy-transition-fade soliloquy-fade soliloquy-controls-active soliloquy-arrows-active  soliloquy-theme-base no-js\" style=\"max-width:1960px;margin:0 auto 20px;max-width:100%;max-height:none;\"><ul id=\"soliloquy-12944\" class=\"soliloquy-slider soliloquy-slides soliloquy-wrap soliloquy-clear\"><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-1 soliloquy-id-13247 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none;\"><img decoding=\"async\" id=\"soliloquy-image-13247\" class=\"soliloquy-image soliloquy-image-1\" src=\"https:\/\/www.hpp-consulting.de\/uploads\/Brand-Management_Slider_en.png\" alt=\"Brand Management_Slider_en\"><\/li><\/ul><\/div><noscript><div class=\"soliloquy-no-js\" style=\"display:none;visibility:hidden;height:0;line-height:0;opacity:0;\"><img decoding=\"async\" class=\"soliloquy-image soliloquy-no-js-image skip-lazy\" src=\"https:\/\/www.hpp-consulting.de\/uploads\/Brand-Management_Slider_en.png\" alt=\"Brand Management_Slider_en\"><\/div><\/noscript><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-10373-1\" class=\"panel-grid panel-has-style\"><div style=\"padding: 0px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-10373-1\"><div id=\"pgc-10373-1-0\" class=\"panel-grid-cell\"><div id=\"panel-10373-1-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"1\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10373-1-0-0\"><h3 class=\"widget-title\">Brand Management<\/h3>\t\t\t<div class=\"textwidget\"><\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><div id=\"pg-10373-2\" class=\"panel-grid panel-has-style\"><div style=\"padding: 0px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-10373-2\"><div id=\"pgc-10373-2-0\" class=\"panel-grid-cell\"><div id=\"panel-10373-2-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"2\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10373-2-0-0\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: justify;\"><strong>Successful brands<\/strong> demonstrably contribute to the prosperity of a company and protect against business risks. Increased demand and the willingness to pay a premium price are just a few advantages resulting from successful brand management. However, this requires a consistent <strong>360&deg; branding approach<\/strong>. This is becoming increasingly important, especially against the background of <strong>cross-market brand presence<\/strong> and the increase of customer touchpoints.<\/p>\n<p style=\"text-align: justify;\">HPP advises its clients on strategic issues of brand management as well as operative issues. In numerous projects ranging from <strong>brand positioning<\/strong> to<strong>optimization<\/strong> and <strong>controlling of the current brand image<\/strong>, HPP has developed a comprehensive expertise in brand management. This is how we help our clients build their brands consistently, manage them efficiently and control them.<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-10373-2-1\" class=\"panel-grid-cell\"><div id=\"panel-10373-2-1-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"3\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10373-2-1-0\">\t\t\t<div class=\"textwidget\"><p><a href=\"http:\/\/hpp-consulting.paul\/wp\/..\/uploads\/Brand-Management_Mood.png\" rel=\"lightbox\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><br>\n   <img decoding=\"async\" src=\"http:\/\/hpp-consulting.paul\/wp\/..\/uploads\/Brand-Management_Mood.png\"><br>\n <\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><div id=\"pg-10373-3\" class=\"panel-grid panel-has-style\"><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-10373-3\" style=\"padding: 0px 0; \" data-stretch-type=\"full\" data-overlay=\"true\" data-overlay-color=\"#000000\"><div id=\"pgc-10373-3-0\" class=\"panel-grid-cell\"><div id=\"panel-10373-3-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"4\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10373-3-0-0\"><h3 class=\"widget-title\">service portfolio<\/h3>\t\t\t<div class=\"textwidget\"><\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><div id=\"pg-10373-4\" class=\"panel-grid panel-has-style\"><div class=\"siteorigin-panels-stretch mob-pad-15 panel-row-style panel-row-style-for-10373-4\" style=\"padding: 0px 0; \" data-stretch-type=\"full\" data-overlay=\"true\" data-overlay-color=\"#000000\"><div id=\"pgc-10373-4-0\" class=\"panel-grid-cell\"><div id=\"panel-10373-4-0-0\" class=\"widget_text so-panel widget widget_custom_html panel-first-child panel-last-child\" data-index=\"5\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"widget_text panel-widget-style panel-widget-style-for-10373-4-0-0\"><div class=\"textwidget custom-html-widget\"><ul style=\"list-style-type:square;\">\n<li><span>Brand positioning<\/span><\/li>\n<li><span>Brand repositioning<\/span><\/li>\n<li><span>Brand communication<\/span><\/li>\n  <\/ul><\/div><\/div><\/div><\/div><div id=\"pgc-10373-4-1\" class=\"panel-grid-cell\"><div id=\"panel-10373-4-1-0\" class=\"widget_text so-panel widget widget_custom_html panel-first-child panel-last-child\" data-index=\"6\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"widget_text panel-widget-style panel-widget-style-for-10373-4-1-0\"><div class=\"textwidget custom-html-widget\"><ul style=\"list-style-type:square;\">\n<li><span>Branding<\/span><\/li>\n<li><span>Brand controlling<\/span><\/li>\n<li><span>Brand architecture<\/span><\/li>\n  <\/ul><\/div><\/div><\/div><\/div><div id=\"pgc-10373-4-2\" class=\"panel-grid-cell\"><div id=\"panel-10373-4-2-0\" class=\"widget_text so-panel widget widget_custom_html panel-first-child panel-last-child\" data-index=\"7\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"widget_text panel-widget-style panel-widget-style-for-10373-4-2-0\"><div class=\"textwidget custom-html-widget\"><ul style=\"list-style-type:square;\">\n<li><span>Brand growth<\/span><\/li>\n<li><span>Brand extensions<\/span><\/li>\n  <\/ul><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-10373-5\" class=\"panel-grid panel-has-style\"><div style=\"padding: 0px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-10373-5\"><div id=\"pgc-10373-5-0\" class=\"panel-grid-cell\"><div id=\"panel-10373-5-0-0\" class=\"so-panel widget widget_soliloquy soliloquy panel-first-child panel-last-child\" data-index=\"8\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10373-5-0-0\"><div class=\"soliloquy-outer-container\" data-soliloquy-loaded=\"0\"><div aria-live=\"polite\" id=\"soliloquy-container-14358\" class=\"soliloquy-container soliloquy-transition-fade soliloquy-fade soliloquy-arrows-active  soliloquy-theme-base no-js\" style=\"max-width:300px;margin:0 auto 20px;\"><ul id=\"soliloquy-14358\" class=\"soliloquy-slider soliloquy-slides soliloquy-wrap soliloquy-clear\"><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-1 soliloquy-id-10879 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none;\"><a href=\"http:\/\/hpp-consulting.paul\/uploads\/20171017_TelcoTeaser_v1.6.pdf\" class=\"soliloquy-link\" title=\"180327_Telko-Brochure_square\" target=\"_blank\"><img decoding=\"async\" id=\"soliloquy-image-10879\" class=\"soliloquy-image soliloquy-image-1\" src=\"https:\/\/www.hpp-consulting.de\/uploads\/180327_Telko-Brochure_square-15-3-300x300.jpg\" alt=\"180327_Telko-Brochure_square\" data-soliloquy-src-mobile=\"https:\/\/www.hpp-consulting.de\/uploads\/180327_Telko-Brochure_square-15-3-300x300.jpg\"><\/a><div class=\"soliloquy-caption soliloquy-caption-bottom soliloquy-caption-mobile\"><div class=\"soliloquy-caption-inside\">Telko-Teaser<\/div><\/div><\/li><li aria-hidden=\"true\" class=\"soliloquy-item soliloquy-item-2 soliloquy-id-10880 soliloquy-image-slide\" draggable=\"false\" style=\"list-style:none;\"><a href=\"http:\/\/hpp-consulting.paul\/wp\/..\/uploads\/Teaser-Automotive-2017.pdf\" class=\"soliloquy-link\" title=\"180327_Automotive Teaser_square\" target=\"_blank\"><img decoding=\"async\" id=\"soliloquy-image-10880\" class=\"soliloquy-image soliloquy-image-2 soliloquy-preload\" src=\"https:\/\/www.hpp-consulting.de\/wp-content\/plugins\/soliloquy\/assets\/css\/images\/holder.gif\" data-soliloquy-src=\"https:\/\/www.hpp-consulting.de\/uploads\/180327_Automotive-Teaser_square-15-3-300x300.jpg\" alt=\"180327_Automotive Teaser_square\" data-soliloquy-src-mobile=\"https:\/\/www.hpp-consulting.de\/uploads\/180327_Automotive-Teaser_square-15-3-300x300.jpg\"><\/a><div class=\"soliloquy-caption soliloquy-caption-bottom soliloquy-caption-mobile\"><div class=\"soliloquy-caption-inside\">Auto-Teaser<\/div><\/div><\/li><\/ul><\/div><noscript><div class=\"soliloquy-no-js\" style=\"display:none;visibility:hidden;height:0;line-height:0;opacity:0;\"><img decoding=\"async\" class=\"soliloquy-image soliloquy-no-js-image skip-lazy\" src=\"https:\/\/www.hpp-consulting.de\/uploads\/180327_Telko-Brochure_square-15-3-300x300.jpg\" alt=\"180327_Telko-Brochure_square\"><img decoding=\"async\" class=\"soliloquy-image soliloquy-no-js-image skip-lazy\" src=\"https:\/\/www.hpp-consulting.de\/uploads\/180327_Automotive-Teaser_square-15-3-300x300.jpg\" alt=\"180327_Automotive Teaser_square\"><\/div><\/noscript><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-10373-6\" class=\"panel-grid panel-has-style\"><div class=\"siteorigin-panels-stretch mob-pad-0 panel-row-style panel-row-style-for-10373-6\" style=\"padding: 15px 0; \" data-stretch-type=\"full-stretched\" data-overlay=\"true\" data-overlay-color=\"#000000\"><div id=\"pgc-10373-6-0\" class=\"panel-grid-cell panel-grid-cell-empty\"><\/div><div id=\"pgc-10373-6-1\" class=\"panel-grid-cell panel-grid-cell-mobile-last\"><div id=\"panel-10373-6-1-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"9\"><div style=\"text-align: center;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10373-6-1-0\"><h3 class=\"widget-title\">CONTACT<\/h3>\t\t\t<div class=\"textwidget\"><p>Do you have any questions or would you like to contact us?<\/p>\n<p>We are looking forward to receiving your inquiry by telephone +49 (0) 69 66 88 500<br>\nor <a href=\"mailto:hpp@hpp-consulting.de\">by e-mail<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-10373-6-2\" class=\"panel-grid-cell panel-grid-cell-empty\"><\/div><\/div><\/div><div id=\"pg-10373-7\" class=\"panel-grid panel-has-style\"><div style=\"padding: 0px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-10373-7\"><div id=\"pgc-10373-7-0\" class=\"panel-grid-cell\"><div id=\"panel-10373-7-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"10\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10373-7-0-0\"><h3 class=\"widget-title\">References<\/h3>\t\t\t<div class=\"textwidget\"><\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><div id=\"pg-10373-8\" class=\"panel-grid panel-has-style\"><div style=\"padding: 0px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-10373-8\"><div id=\"pgc-10373-8-0\" class=\"panel-grid-cell\"><div id=\"panel-10373-8-0-0\" class=\"so-panel widget widget_text panel-first-child\" data-index=\"11\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10373-8-0-0\">\t\t\t<div class=\"textwidget\"><p><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/development-of-brand-images\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/hpp-consulting.paul\/wp\/..\/uploads\/Shutterstock_561468493.jpg\"><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"panel-10373-8-0-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"12\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10373-8-0-1\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: justify\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/development-of-brand-images\/\" _blank><span style=\"color: #ff6400;\"><strong>Development of brand image<\/strong><\/span><\/a><\/p>\n<p style=\"text-align: justify\">To ensure a consistent 3D brand image around the world, we have developed a fully filled brand mission statement for a car manufacturer.<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/development-of-brand-images\/\" target=\"_blank\" rel=\"noopener\">Learn more<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-10373-8-1\" class=\"panel-grid-cell\"><div id=\"panel-10373-8-1-0\" class=\"so-panel widget widget_text panel-first-child\" data-index=\"13\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10373-8-1-0\">\t\t\t<div class=\"textwidget\"><p><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/rollout-of-a-new-premium-brand-design\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/hpp-consulting.paul\/wp\/..\/uploads\/shutterstock_661306687.jpg\"><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"panel-10373-8-1-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"14\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10373-8-1-1\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: justify;\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/rollout-of-a-new-premium-brand-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6400;\"><strong>Rollout of a new premium brand design<\/strong><\/span><\/a><\/p>\n<p style=\"text-align: justify;\">For a premium automotive manufacturer, we are accompanying the worldwide rollout of the new brand design in brand and exterior marking.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/rollout-of-a-new-premium-brand-design\/\" target=\"_blank\" rel=\"noopener\">Learn more<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><div id=\"pgc-10373-8-2\" class=\"panel-grid-cell\"><div id=\"panel-10373-8-2-0\" class=\"so-panel widget widget_text panel-first-child\" data-index=\"15\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10373-8-2-0\">\t\t\t<div class=\"textwidget\"><p><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/umbrella-brand-for-digital-services\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/hpp-consulting.paul\/wp\/..\/uploads\/Shutterstock_521862214.jpg\"><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><div id=\"panel-10373-8-2-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"16\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10373-8-2-1\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: justify;\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/umbrella-brand-for-digital-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6400;\"><strong>Umbrella brand for digital services<\/strong><\/span><\/a><\/p>\n<p style=\"text-align: justify;\">For a German automotive manufacturer, we have developed a new umbrella brand for the marketing of digital services and derived the brand identity.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/projects\/umbrella-brand-for-digital-services\/\" target=\"_blank\" rel=\"noopener\">Learn more<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><div id=\"pg-10373-9\" class=\"panel-grid panel-has-style\"><div style=\"padding: 0px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-10373-9\"><div id=\"pgc-10373-9-0\" class=\"panel-grid-cell\"><div id=\"panel-10373-9-0-0\" class=\"so-panel widget widget_text panel-first-child panel-last-child\" data-index=\"17\"><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-10373-9-0-0\">\t\t\t<div class=\"textwidget\"><p style=\"text-align: right;\"><a href=\"https:\/\/www.hpp-consulting.de\/en\/expertise\/references\/\"><strong>&hellip;all references<\/strong><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand Management Successful brands demonstrably contribute to the prosperity of a company and protect against business risks. Increased demand and the willingness to pay a premium price are just a few advantages resulting from successful [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":10353,"menu_order":56,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page_front-page.php","meta":{"footnotes":""},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.hpp-consulting.de\/en\/wp-json\/wp\/v2\/pages\/10373"}],"collection":[{"href":"https:\/\/www.hpp-consulting.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hpp-consulting.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hpp-consulting.de\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hpp-consulting.de\/en\/wp-json\/wp\/v2\/comments?post=10373"}],"version-history":[{"count":11,"href":"https:\/\/www.hpp-consulting.de\/en\/wp-json\/wp\/v2\/pages\/10373\/revisions"}],"predecessor-version":[{"id":14558,"href":"https:\/\/www.hpp-consulting.de\/en\/wp-json\/wp\/v2\/pages\/10373\/revisions\/14558"}],"up":[{"embeddable":true,"href":"https:\/\/www.hpp-consulting.de\/en\/wp-json\/wp\/v2\/pages\/10353"}],"wp:attachment":[{"href":"https:\/\/www.hpp-consulting.de\/en\/wp-json\/wp\/v2\/media?parent=10373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}