For an automobile manufacturer, we developed a concept for a new workshop format for older vehicles and rolled it out in 20 markets.
Initial situation and objectives
- Development and rollout of a workshop format to increase original parts sales and retain customers with vehicles in the price-sensitive segment II & III (older than 4 years).
- Rollout in Europe, Russia and South America with market and dealer support
Approach
- Potential evaluation of the market and concept presentation
- Concept adaptation to national requirements
- Acquisition of dealers using information events, individual business case calculation and comprehensive marketing concept
- Dealer advice and support up to the opening
Results
- Comprehensive and internationally proven concept with national adaptations
- Potential evaluation of more than 50 markets and rollout support in 15 markets at market and dealer level in approx. 4 years