Market development strategy for an automotive supplier

We developed a strategy to address new market segments with existing technology and product know-how for an automotive supplier of electromechanical components and systems.

Initial situation and objectives

  • Medium-sized automotive supplier in the market for electromechanical components and systems, who has a global reach
  • Strong dependence on a few large vehicle OEMs
  • Target: Development of businesses in new market segments with existing technology and product know-how

Approach

  • Identification of core competencies along the current value chain
  • Identification and analysis of relevant markets and potential key customers
  • Assessment and prioritization of relevant market segments and potential key customers
  • Determination of cornerstones of the market cultivation strategy

Results

  • Identification of market segments and respective key customers
  • Definition of market development strategy
  • Establishment of contacts with key customers and development of product approaches