Implementation of a nationwide pricing model

We planned and successfully implemented the price adjustment for a cable provider.

Initial situation and objectives

  • Development and implementation of a nationwide pricing model for single and multi-users./span>

Approach

  • Conducting market structure and market participant analysis
  • Derivation of price model with parallel sales forecast calculation
  • Derivation of price model with parallel sales forecast calculation
  • Development of a target-group specific communication strategy as well as contents of argumentation catalogues and press releases
  • Design of customer letters, planning of the shipping campaign and coordination of legal coordination processes
  • Development of training documents for call centre employees and training for sales staff
  • Conception and implementation of project reporting

Results

  • The budget goals have been achieved
  • The churn remained within the given framework