We have developed an innovative trade fair concept for our customers from the telecommunications industry.
Initial situation and objectives
- Development of a new trade fair concept for a telecommunications company
Approach
- Identification of success factors at the planned trade fair location
- Development of the strategic direction of the trade fair presentation and derivation of the cornerstones of the communication concept of the trade fair stand and the accompanying measures
- Selection and management of the agency for the concretisation of the stand concept
- Derivation of accompanying activities in the course of the trade fair
- Execution of a cost calculation for the entire trade fair appearance
Results
- Implementation of an innovative and successful trade fair presentation for our customers